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Article
Publication date: 17 March 2016

Yaseer Arafat Durrani, Teresa Riesgo, Muhammad Imran Khan and Tariq Mahmood

Low-power consumption has become an important issue that cannot be ignored in System-on-Chip (SoC) design. The key challenge encountered by system design is how to maintain…

Abstract

Purpose

Low-power consumption has become an important issue that cannot be ignored in System-on-Chip (SoC) design. The key challenge encountered by system design is how to maintain balance between the estimation accuracy and speed. This paper aims at demonstrating an accurate and fast power estimation technique.

Design/methodology/approach

The methodology adopted in the paper is to use input patterns with the predefined statistical characteristics which helps to analyze the average power consumption of the different intellectual-property (IP) cores and the interconnects/buses in SoC design. Similarly the paper has implemented Genetic algorithm (GA) to generate sequences of input signals during the power estimation procedure.

Findings

The GA concurrently optimizes the input signal characteristics that influence the final solution of the pattern. In addition to that, a Monte-Carlo zero-delay simulation is also performed for individual IP core and bus at high-level. By the simple addition of these cores/buses, power is predicted by a novel macro-model function. In experiments, the average error is estimated at 13.84%.

Research limitations/implications

To present the research findings with clarity and to avoid complexities, the paper does not consider delay factors like glitches, jitter etc. in the power model.

Practical implications

The proposed methodology allowed accurate power/energy analysis of practical applications mapped onto Network-on-Chip (NoC) based Multiprocessors SoC platform. It enables the performance analysis of different design alternatives under the load imposed by complex applications.

Originality/value

This paper is an original contribution and the results demonstrate that our novel technique could be implemented to achieve fast and accurate power estimation in the early stage of any SoC design.

Details

COMPEL - The international journal for computation and mathematics in electrical and electronic engineering , vol. 35 no. 3
Type: Research Article
ISSN: 0332-1649

Article
Publication date: 5 August 2022

Teresa Villacé-Molinero, Juan José Fernández-Muñoz, Ana Isabel Muñoz-Mazón, M. Dolores Flecha-Barrio and Laura Fuentes-Moraleda

This study proposes an extension of the theory of planned behaviour (TPB) model to understand international travellers' intentions to visit Spain. This study aims to compare…

Abstract

Purpose

This study proposes an extension of the theory of planned behaviour (TPB) model to understand international travellers' intentions to visit Spain. This study aims to compare whether the predictive variables of the intention to travel differ depending on nationality. The extension includes: perceived risk, loyalty to the destination, past travel experience, public opinion climate and electronic word-of-mouth (eWOM).

Design/methodology/approach

A multiple-indicator, multiple-cause (MIMIC) model was developed as a structural equational model to predict the 1,978 participants' intention to travel. The structural model was used to determine the theoretical model for the total sample and by nationality (Germans, Britons and those from other European countries).

Findings

The extended models fitted the data well, explaining 64%–68% of the total variance, while differences depending on tourist nationality were also found. The MIMIC model indicated that German people's intention to travel to a holiday destination was influenced by their perception of risk, eWOM and loyalty to the country. In the British group, only the TPB variables were relevant. For those of other European nationalities, loyalty and eWOM were also significant. Travel experience, used as a variable in previous studies, was shown not to be significant. Overall, these results offer insights into how people from diverse countries and cultures embrace the aforementioned constructs when making travel decisions.

Practical implications

This study also has practical implications for policymakers in holiday tourism destinations, such as Spain. In particular, this study provides a better understanding of Britons' and Germans' travel intentions and could be beneficial for guiding policies for the recovery of the tourism industry in major tourism destinations.

Originality/value

Previous studies have applied various extended TPBs to one specific country or made comparisons between Asian countries. This study’s proposal makes a comparison of the variables used to predict the intention to visit a holiday destination among the European countries.

目的

本研究提出了计划行为理论 (TPB) 模型的扩展, 以了解国际旅行者访问西班牙的意图。目的是比较旅行意图的预测变量是否因国籍而异。扩展包括:感知风险、对目的地的忠诚度、过去的旅行经历、舆论氛围和电子口碑(eWOM)。

设计/方法/方法

开发了一个多指标、多原因 (MIMIC) 模型作为结构方程模型来预测 1,978 名参与者的旅行意图。结构模型用于确定总样本和国籍(德国人、英国人和来自其他欧洲国家的人)的理论模型。

发现

扩展模型很好地拟合了数据, 解释了总方差的 64%–68%, 同时还发现了取决于旅游国籍的差异。 MIMIC 模型表明, 德国人前往度假目的地的意愿受到他们对风险、eWOM 和对国家忠诚度的认知的影响。在英国组中, 只有 TPB 变量是相关的。对于其他欧洲国家的人来说, 忠诚度和 eWOM 也很重要。旅行经验, 在以前的研究中用作变量, 被证明并不重要。总体而言, 这些结果提供了有关来自不同国家和文化的人们在做出旅行决定时如何接受上述结构的见解。

原创性/价值

以前的研究已经将各种扩展的 TPB 应用于一个特定的国家或在亚洲国家之间进行了比较。我们的建议对用于预测欧洲国家旅游目的地意图的变量进行了比较。

Objetivo

Este estudio propone una extensión del modelo de la teoría del comportamiento planificado (TPB) para comprender las intenciones de visitar España de los viajeros internacionales. El objetivo es comparar si las variables que predicen la intención de viajar difieren según la nacionalidad. Esta extensión del modelo incluye variables como: riesgo percibido, lealtad al destino, experiencia de viaje anterior, clima de la opinión pública y el boca a boca electrónico (eWOM).

Diseño/metodología/enfoque

Se desarrolló un modelo de indicadores y causas múltiples (MIMIC) como modelo de ecuaciones estructurales para predecir la intención de viajar de los 1978 participantes. El modelo estructural se utilizó para comprobar el modelo teórico para la muestra total y por nacionalidades (alemanes, británicos y otros países europeos).

Recomendaciones

Los modelos ampliados propuestos se ajustaron bien a los datos, explicando entre el 64% y el 68% de la varianza total, si bien se encontraron diferencias en función de la nacionalidad del turista. El modelo MIMIC indicó que la intención de los alemanes de viajar a un destino de vacaciones estaba influenciada por su percepción de riesgo, el eWOM y la lealtad a España. En el grupo británico, solo las variables TPB resultaron relevantes. Para el grupo de otras nacionalidades europeas, la lealtad y el eWOM también fueron significativas. Sin embargo, la experiencia de viaje, utilizada en estudios previos, se mostró no significativa en todos los grupos. En general, estos resultados ofrecen información sobre cómo las personas de diversos países y culturas adoptan los constructos antes mencionados cuando toman decisiones de viaje.

Originalidad/valor

Estudios previos han aplicado varios TPB extendidos a un país específico o han comparado los resultados entre países asiáticos. Nuestra propuesta hace una comparación de las variables utilizadas para predecir la intención de visitar un destino vacacional entre países europeos.

Article
Publication date: 8 November 2022

María Del Pilar Pascual-Fraile, Pilar Talón-Ballestero, Teresa Villacé-Molinero and Antonio-Rafael Ramos-Rodríguez

This study aims to provide an overview, the state-of-the-art “research fronts”, the emerging themes of investigation and a research agenda of crisis communication for…

Abstract

Purpose

This study aims to provide an overview, the state-of-the-art “research fronts”, the emerging themes of investigation and a research agenda of crisis communication for destinations’ image.

Design/methodology/approach

This research is conducted with a bibliographic coupling study, complemented with an H-Classic classification and a thematic analysis of the articles included in the four clusters provided by the bibliometric methodology (papers dating from 2017 to 2021, both years included).

Findings

Based on the bibliometric analysis, four thematic clusters were identified. Two of these clusters supply the “research fronts”, the most current themes in a scientific field: Cluster 1 addresses communication related to tourists’ safety, and cluster 2 enhances the role of stakeholders’ collaboration to create destinations resilience in crisis communication. The other two clusters highlight emerging themes for future investigation: Cluster 3 focuses on recovery marketing communication strategies for a post-crisis era, and cluster 4 analyses how crisis communication strategies contribute to reduce tourists’ risk perception and boosting travel intention. Finally, a future research agenda is proposed, based on the emerging themes from this study.

Originality/value

To the best of the authors’ knowledge, this is the first bibliometric study to analyse crisis communication for destinations’ image (pre-crisis, crisis and post-crisis). This study, which covers the most recent academic literature in this field, provides insights of communication strategies from recent crises and disasters within the “research fronts”. Besides, a research agenda useful for future scholar investigation is proposed with its emerging themes. These rising topics and learnings from past events could be used by destination marketing organisations in crisis communication for destination image recovery in the current post-pandemic scenario or in upcoming crises or disasters.

危机和灾难中目的地形象沟通:回顾和未来研究议程

摘要

目的

本研究提供了目的地形象危机沟通的概述、最先进的“研究前沿”、新兴的研究主题以及研究议程。

方法

本文进行了书目耦合研究, 辅以 H-经典分类和对文献计量方法提供的四个集群中包含的文章的主题分析 (论文日期为 2017–2021 年间)

结果

根据文献计量分析, 确定了四个主题集群。 其中两个集群提供“研究前沿”, 这是科学领域的最新主题:集群 一 解决与游客安全相关的沟通, 集群 二 加强利益相关者合作的作用, 以在危机沟通中创造目的地恢复力。 其他两个集群突出了未来调查的新兴主题:集群 三 侧重于后危机时代的复苏营销传播策略, 集群 四分析危机传播策略如何有助于降低游客的风险感知和提高旅行意愿。最后, 本文提出了基于新兴主题的未来研究议程。

原创性/价值

据我们所知, 这是第一个分析了目的地形象的危机传播(危机前、危机和危机后)的, 独特的文献计量研究。该研究涵盖了该领域最新的学术文献, 通过其“研究前沿”提供了有关近期危机和灾难的沟通策略的见解。此外, 本文还提出了具有新兴主题的研究议程。这些新兴话题以及从过去事件中吸取的教训, 可以被目的地营销组织 (DMO) 用来进行灾难沟通, 以便在当前的大流行后情景或未来的危机或灾难中恢复目的地的形象。

Comunicación Para la imagen de destinos en crisis y desastres: revisión y futura agenda de investigación

Resumen

Propósito

Este estudio proporciona una perspectiva general, los “research fronts”- los temas más actuales de una disciplina científica-, los temas emergentes y una agenda de investigación sobre comunicación de crisis de la imagen de los destinos turísticos.

Metodología

La investigación está basada en un análisis bibliográfico coupling, complementado con una clasificación h-Classics y un análisis temático de todos los artículos examinados con esta metodología bibliométrica (artículos fechados entre 2017 y 2021, ambos años incluidos).

Resultados

Con este análisis bibliométrico, se identifican cuatro clusters temáticos. Dos de ellos, presentan los “research fronts”, los temas más vigentes de un campo científico: el cluster 1 se refiere a la comunicación realizada para transmitir el concepto de seguridad a los turistas, y el cluster 2 destaca la relevancia de la colaboración de todos los agentes turísticos para crear resiliencia en los destinos en la comunicación de crisis. Los otros dos clusters recogen los temas emergentes de investigación futura: el cluster 3 se centra en las estrategias de marketing para la época de postcrisis y el cluster 4 analiza cómo la comunicación contribuye a reducir la percepción de riesgo de los turistas y, por tanto, a potenciar su intención de viaje. Por último, el artículo propone una agenda de investigación basada en estos temas emergentes.

Originalidad/valor

Hasta donde tenemos conocimiento, éste es el primer estudio bibliométrico especialmente enfocado a la comunicación de crisis para la imagen de los destinos turísticos (con sus tres etapas, precrisis, crisis y poscrisis). Esta investigación, que analiza la literatura más reciente en este campo, proporciona conocimiento sobre la comunicación de las crisis y desastres más recientes, a través de sus “research fronts”. Asimismo, propone una agenda con nuevos temas que están surgiendo en esta disciplina, útil para futuras investigaciones académicas. Dichos temas, junto con los aprendizajes de incidentes pasados, pueden ser usados por las Organizaciones de Marketing de Destinos (DMO, en sus siglas en inglés) para incorporarlos en su comunicación de crisis destinada a la recuperación de la imagen de los destinos turísticos en el actual escenario post pandemia o en futuras crisis o desastres.

Details

Tourism Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1660-5373

Keywords

Article
Publication date: 16 June 2021

Fitri Rahmafitria, Karim Suryadi, Hera Oktadiana, Heru Purboyo H. Putro and Arief Rosyidie

The paper aims to examine the effect of physical distancing control on the intention to travel during the pandemic and to assess the influence of knowledge, social concern and…

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Abstract

Purpose

The paper aims to examine the effect of physical distancing control on the intention to travel during the pandemic and to assess the influence of knowledge, social concern and perceived risk on the theory of planned behavior (TPB).

Design/methodology/approach

A total of 1,068 Indonesian respondents through a purposive sampling approach, filled out online questionnaires during the pandemic. The collected data were analyzed using partial least squares-structural equation modeling.

Findings

The results indicated that subjective norm as the external factor of the TPB has a stronger effect than the internal factors; attitude and behavioral control. It appears that in a collectivist society, prohibition enforced by family and friends, as well as the government’s sanctions have a stronger influence on one’s decision to travel. The findings also suggested that knowledge, perceived risks and social concern effect tourists’ behavior. Uncertainty and inadequate knowledge will decrease the level of perceived risk, which leads to lower control in practicing physical distancing and increasing intention to travel during the pandemic.

Research limitations/implications

The research has limitations in its use of a convenient sampling method. This method may not represent the whole population, causing the results to be difficult for generalization. There is also the need for extending the TPB model with different variables in the context of tourism and pandemic. This study enriches the existing tourism literature by applying TPB to examine tourists’ behavior during the Covid-19 pandemic, focusing on knowledge, social concern and perceived risk theory.

Practical implications

This paper offers useful insights for tourism planners in the government and private destination management levels. It is crucial for a destination management organization to understand the relationship between knowledge, perception and social concern with tourists’ behavior while traveling during pandemics. The understanding of tourist’s behavior when traveling during the pandemic will assist in developing and creating activities and designing health protocols at tourist attractions.

Originality/value

This study extended the TPB to analyze tourists behavior during the pandemic by applying knowledge, social concern and perceived risk elements.

研究目的

本研究旨在解释疫情期间社交距离控制对出行意图的影响,并分析知识,社会意识和风险感知在计划行为理论中的作用。

研究设计和方法

在新冠肺炎疫情期间,通过目的性抽样的方法, 1,068名来自印度尼西亚的受访者参与了网络问卷调查。所获数据通过PLS-SEM分析。

研究结果

结果表明,主观规范作为计划行为理论的外部因素比内部因素(态度和行为控制)具有更强的作用。在集体主义社会中,来自亲友的禁令以及政府的制裁似乎对旅行决策产生了更大的影响。研究结果还表明,知识、风险感知和社会关注会影响游客的行为。不确定性和知识不足将降低风险感知的水平,从而导致人们对距离控制的疏忽,并在疫情期间增加旅行意向。

研究实施局限性

该研究存在局限性在于使用了方便样本。此样本不能代表整个群体,因此研究结果可能不具有极高的普适性。未来关于疫情下出游的研究,需要继续延申计划行为理论,探讨该模型与其他变量的关联。本研究丰富了现有的游客研究,主要贡献针对计划行为理论在疫情下出游这一场景中的应用,和与知识、社会意识和风险感知的理论建构。

研究实际意义

这项研究为公共与私人旅游区的管理做出了重要贡献。 目的地管理组织(DMO)必须了解在疫情期间的游客的行为与知识、风险感知和社会关注之间的关系。这些疫情下游客行为的理论建构能够帮助开发游客活动,并为疫情下旅游区游客健康守则提供设计参考。

研究原创性或新颖性

这项研究是对计划行为理论的拓展,并且是对该理论模型在疫情下出游的具体应用;研究分析了此理论模型与知识、社会关注和风险感知的关联。

关键词:社交距离,疫情期间的出游,新冠肺炎疫情,计划行为理论,风险感知,社会关注

文章类型:研究论文

Propósito

Este artículo analiza los efectos del control de la distancia física en la intención de viajar durante la pandemia y la influencia del conocimiento, la preocupación social y riesgo percibido en la teoría del comportamiento planificado (TPB).

Diseño/ metodología

A través de un sistema de muestreo por conveniencia, se obtuvo una muestra de 1.068 participantes de Indonesia que completaron la encuesta online durante la pandemia. La información recopilada fue analizada a través del PLS-SEM.

Resultados

Los resultados indicaron que la norma subjetiva como factor externo de la teoría del comportamiento planificado ejerce un efecto superior al de los factores internos; actitud y control del comportamiento. Resulta que, en una sociedad colectivista, la prohibición reforzada por la familia y amigos, así como las sanciones del gobierno ejercen una influencia mayor en la decisión individual de viajar. Los resultados también sugieren que el conocimiento, los riesgos percibidos y la preocupación social afectan al comportamiento del turista. La incertidumbre y el desconocimiento disminuyen el nivel de riesgo percibido lo cual conduce a un menor control a la hora de cumplir con el distanciamiento físico y a una mayor intención de viajar durante la pandemia.

Limitaciones del estudio/implicaciones

Las limitaciones de esta investigación tienen su origen en el sistema de muestreo de conveniencia utilizado en esta investigación. Este método puede no representar al total de la población, lo cual provoca dificultad en la generalización de los resultados. También existe la necesidad de ampliar el modelo de la teoría del comportamiento planificado (TPB) incorporando variables propias del contexto turístico y de la pandemia. Este estudio supone una aportación a la literatura existente en turismo al aplicar la teoría del comportamiento planeado al análisis del comportamiento de los turistas durante la pandemia del covid-19, con un enfoque en el conocimiento, la preocupación social y la teoría del riesgo percibido.

Implicaciones prácticas

Esta investigación es de utilidad para los responsables de la planificación de la actividad turística tanto a nivel gubernamental como privado. Es crucial para que las organizaciones responsables de la gestión del destino (DMO) comprendan la relación existente entre conocimiento, percepción y preocupación social, con el comportamiento de los turistas cuando viajan en tiempos de pandemia. La comprensión del comportamiento de los turistas cuando viajan durante la pandemia ayudará a desarrollar, crear actividades y diseñar protocolos de salud en las atracciones de los turistas.

Originalidad/valo

Este estudio extiende la teoría de comportamiento planificado al análisis del comportamiento de los turistas durante la pandemia a través de la aplicación del conocimiento, preocupación social y elementos de riesgo percibido.

Book part
Publication date: 15 February 2021

J. Andrés Domínguez-Gómez, Hugo Pinto and Teresa González-Gómez

The university is changing. Its social role is growing in diversity and complexity. In a knowledge-based society, there is a huge public expectation in the results and impacts of

Abstract

The university is changing. Its social role is growing in diversity and complexity. In a knowledge-based society, there is a huge public expectation in the results and impacts of the university’s activities. Its traditional roles – training and qualification of individuals and production of new knowledge – are no longer valid. As a result of university–industry interactions, policy-making began to give additional significance to the role of the university in regional development, mainly motivated by shining examples of success in transferring scientific knowledge to valuable innovation, many through academic entrepreneurship. This change in the role of the university is reflected not only in the mode of knowledge production, which became more transdisciplinary and applied, but also in the active engagement of different institutional spheres, the university, the firm, the government, and end-users, creating new hybrid and overlapping areas for the governance of innovative dynamics. This chapter defines and analyses the position of the university in contemporary society as a socially legitimised institution for the production of knowledge and innovation. Three different theoretical traditions – Actor–Network Theory, Stakeholder Theory and territorial innovation models – inspire the analysis of 15 in-depth interviews with key actors in their local innovation system and knowledge networks around the University of Huelva (Andalusia, Spain). The main conclusions suggest that the university today faces a huge challenge in responding to the expectations that society places on it.

Details

Universities and Entrepreneurship: Meeting the Educational and Social Challenges
Type: Book
ISBN: 978-1-83982-074-8

Keywords

Article
Publication date: 2 May 2017

Katherina Kuschel, María-Teresa Lepeley, Fernanda Espinosa and Sebastián Gutiérrez

Women in entrepreneurship can have a significant impact on economic and social development globally and particularly in developing countries. But the challenges entrepreneurial…

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Abstract

Purpose

Women in entrepreneurship can have a significant impact on economic and social development globally and particularly in developing countries. But the challenges entrepreneurial women face are unique and multiple, pressing the need for research and policies to maximize impact. The purpose of this paper is to analyze the challenges women start-up founders face to secure funding in the technology industry. The tech industry was selected because it is a non-traditional industry for women with high potential for role models to bridge an existing gap in information on women start-up founders to secure capital financing to attain business sustainability. It covers venture capital investors’ role, Latin American cultural reasons, and gender.

Design/methodology/approach

This study is based on an inductive, qualitative approach and in-depth interviews with 20 women entrepreneurs and start-up founders from Latin American countries who received support from the Chilean Government sponsored accelerator “Start-Up Chile.”

Findings

The analysis uncovered ten aspects that impact entrepreneurial women founders’ access to capital in three categories: capital needs, networks, and individual characteristics.

Originality/value

This study identifies factors that affect women entrepreneurs in raising capital and in facing the following challenges: first, working in a non-traditional field for women as it is the technology industry, and second assuming a leadership role as start-up founders. The results offer recommendation with potential to drive public policies in Latin America, which may be scalable to other developing and also to developed countries where market systems prevail. The findings show that women entrepreneurs, but also men, seeking start-up financing and alternatives are a viable source of employment and economic sustainability to mitigate the effects of increasing levels of unemployment worldwide.

Details

Cross Cultural & Strategic Management, vol. 24 no. 2
Type: Research Article
ISSN: 2059-5794

Keywords

Article
Publication date: 13 October 2020

Núria Riera-Oliver, Carmen Jiménez, Joan Rey, Ana Belén Calvo and Teresa Sanchez-Gutierrez

The use and abuse of alcohol is problematic for a person’s social and individual development. Maintenance of abstinence after detoxification programs is difficult for patients who…

Abstract

Purpose

The use and abuse of alcohol is problematic for a person’s social and individual development. Maintenance of abstinence after detoxification programs is difficult for patients who experience a craving, and relapses during the course of the disorder are common. The purpose of this paper is to describe the socio-demographic and clinical features of alcohol-dependent patients by sex and alcohol use status and to analyze the percentage of patients who remained abstinent after 10 months of psychological treatment.

Design/methodology/approach

In total, 50 alcohol-dependent patients were enrolled (34 men and 16 women). The patients attended a psychological treatment program at a therapeutic community, Projecte Home Balears, Spain. This paper used the European Addiction Severity Index to collect socio-demographic data and data on alcohol and other drugs and the Trait Meta-Mood Scale-24 to measure emotional management.

Findings

Significant differences were observed in occupation (χ² = 9.9; p = 0.007) and duration of alcohol use (U = 137.000; p = 0.005) by sex and hospitalizations during the previous months (χ² = 15.477; p = 0.009) and type of chronic disorder (χ² = 7.6; p = 0.022) and duration (in months) of the longest period of abstinence after treatment in facilities (U = 219.500; p = 0.097) by alcohol use status. The survival analysis showed that 25% of relapses happened after 4.5 months of treatment; at 7.3 months, 50% of the sample remained abstinent.

Originality/value

Women had used alcohol for longer since age at onset than men. Furthermore, after 7.3 months of intensive therapy, 50% of alcohol-dependent patients were abstinent.

Details

Therapeutic Communities: The International Journal of Therapeutic Communities, vol. 41 no. 3/4
Type: Research Article
ISSN: 0964-1866

Keywords

Article
Publication date: 1 May 2002

David A. McEntire and Christopher Fuller

Is a holistic approach to the disaster problem required? Seeks to answer this question by examining the 1997‐1998 El Niño disasters in Peru. Explores the key factors that…

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Abstract

Is a holistic approach to the disaster problem required? Seeks to answer this question by examining the 1997‐1998 El Niño disasters in Peru. Explores the key factors that contributed to the disaster and highlights the subsequent effects and response operations. Discusses the need for a theory of disaster management that takes into account all types of hazards, numerous variables from the physical and social environments, as well as each phase of emergency management.

Details

Disaster Prevention and Management: An International Journal, vol. 11 no. 2
Type: Research Article
ISSN: 0965-3562

Keywords

Article
Publication date: 9 May 2008

Eva Martínez and Teresa Montaner

This paper seeks to carry out a profile of the current buyer of store brands in Spain.

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Abstract

Purpose

This paper seeks to carry out a profile of the current buyer of store brands in Spain.

Design/methodology/approach

In the characterization of store brand consumer, the paper analyses socio‐demographic and psychographic variables. The psychographics considered are based on the study developed by Ailawadi, Neslin and Gedenk in the USA. A self‐administrated questionnaire was applied to a sample of 425 grocery shoppers.

Findings

The results of the study show that socio‐demographics are not powerful in identifying store brand consumers. However, psychographic traits are much more related to this behaviour. For example, these consumers are characterized by being market mavens, store loyal and price conscious; but they are not quality conscious.

Practical implications

The results of the present study have a practical interest and can be useful to both manufacturers and retailers. Manufacturers can develop strategies to retain no store brand prone consumers. Retailers should pay special attention to their brand management, in terms of quality, variety and price.

Originality/value

In view of the increasing relevance of store brands, this paper makes an updated assessment of variables considered in previous studies and contexts but not studied in Spain.

Details

International Journal of Retail & Distribution Management, vol. 36 no. 6
Type: Research Article
ISSN: 0959-0552

Keywords

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